Founded in 2014, Pin Chuan Lan was voted on CNN as among the top eight must-try famous beef noodle restaurants in 2015.

Taking authentic elements of the “Greater Chinese food culture” for its brand spirit, the brand name is a combination of the character “品” (pin), meaning quality and representing the way of food culture, “川” (chuan) from “四川” (Sichuan), the place of origin of beef noodles and “蘭” (lan) from “蘭州” (Lanzhou), the place where the purest taste of beef noodles is produced, to form the name Pin Chuan Lan. To imbue the brand with greater vitality, that characters take on a second meaning, with “品” signifying character, “川” signifying taste and “蘭” signifying quality, as a way of interpreting the original meaning of the name Pin Chuan Lan.

The brand focuses on the flavor essences released from pure ingredients carefully stewed over slow fire, combining soup base in “Sichuan-styled” braised flavor or “Lanzhou-styled” clear soup base with springy noodles and fresh, tender beef to stimulate the taste buds through visual appearance, leaving behind a mouthwatering impression of beef noodles.

Aside from beef noodles in “Sichuan-styled” or “Lanzhou-styled” soup base, the brand also strives to achieve breakthroughs from the traditional. It specially launched a variety of steak noodles, the first of its kind being the Prime Rib-Eye Steak Noodles featuring steak fried on a dry pan until medium rare. You can taste the rich aroma of beef released from roasting, giving your taste buds an experience of new possibilities of beef noodles above the traditional braised and clear soup flavors.

It also developed another signature product in extension of the concept of northern-styled noodles: Handmade Chinese pancake freshly “beaten” and baked daily. Carefully braised tendons are wrapped in crispy, tender, chewy Chinese pancake wafting with floury fragrance to create the perfect northern-styled snack as a side dish to a main.

Having beef noodles does not have to be a hearty affair steeped in perspiration, but can also be very elegant. Pin Chuan Lan strives to build a beef noodle restaurant suitable for receiving guests with a comfortable dining environment and considerate services. You can introduce the Taiwanese specialty cuisine of beef noodles to friends from around the world here and for Taiwanese consumers already familiar with the taste of beef noodle, the restaurant is also a dining venue for exploring refined iterations and diverse possibilities of the delicacy.