Napoli Pizza and Fried Chicken is a restaurant brand that has been established for 24 years and remains a hotly discussed topic among the younger generation in online communities. The key lies in its slogan at the time of establishment is Napoli, the first to deliver pizza and fried chicken to your home.
Napoli Pizza and Fried Chicken was established in 1997. At the beginning of its launch, it sought to provide delicious food for its customers’ enjoyment at an affordable price, igniting a trend of the pizza and fried chicken combination for“ the double the trouble” in Taiwan and its influence has lasted to this day. Today, in a family, school or company dinner gathering or celebration, the pizza and fried chicken combination has become an instinctive go-to order of customers.
Along with the changing dietary habits of Taiwanese people, the pizza and fried chicken combination has gone from being a casual snack to a full meal option. Over the past 24 years, various ingredients have undergone constant change as well, but Napoli Pizza and Fried
Chicken adhered to a spirit of constant fine-tuning and finding the“ Golden Ratio,” making constant adjustments along with changes in weather, ingredients, and raw materials.
The chain restaurants are run with a professional  attitude, maintaining consistency in quality.
The colors of the brand identity, which are green, white and red of the Italian flag form the base color scheme of the brand identity, highlighting the place of origin of pizza and the image of a pizza slice is used as its logo for supplementary identification, representing the dedicated efforts that went into making each slice of pizza while also carrying auspicious significance symbolizing victory.
To give customers a novel experience every time, Napoli launches new pizza flavors often and a variety of special items from time to time to ensure that customers enjoy affordable prices for every meal, whether opting for a la carte, set menu or group purchase.